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Strategic Feasibility Study of the Mexican Hunting Tourism Segment
This study comprises five sections: Section one establishes the strategic value and market structure of hunting and highlights the effect that it has on various areas of Mexico’s economy; section two identifies demand and determines the value, features and trends of Mexican and foreign hunting tourists; section three identifies the supply of resources and services and includes a list of facilities, services and types of species hunted per region and per season; section four discusses the competitiveness of Mexican hunting services and emphasizes facilitation, training and marketing activities, this being backed up by a SWOT analysis of this tourism segment; section five puts forward strategies for promoting hunting tourism, complied into a strategic plan that makes recommendations that may be used as a basis to propose strategies that encourage development of hunting in Mexico.
One of the study's main findings is that hunting tourism generates revenue of 155 million dollars, 57 percent from Mexican hunters and 43 percent from foreign hunters. It also shows that the hunters’ T.M.A.C. increased to 8.8 percent for Mexican hunters and 10.5 percent for foreign hunters between 1994 and 1998, and that Mexico has 2,606 hunting ranches (ECUs), 97 percent of which are in the north.
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